I was sick last week when the blog was due, and did not get it in on time. I guess I should start by naming my favorite retailer. It would have to be BCBG Max Azria.
Max Azria started the fashion house of BCBG because he wanted to create something that "spoke to the modern women". He first launched his work in the United States on the runways of New York for Fall Fashion Week in 1996. Since that time he has used his incredible combination of creative genius, innovation, and business savy to further the brand. He designes everything from ready to wear to beautiful gowns that grace red carpets on the bodies of the hottest Hollywood starlets. His more that 150 retail outlets in the US, Asia, and Paris carry modern high fashion apparel at prices that people can afford.
It is very easy to find information about Max Azria's designs and the influence that he has had on the industry, but it is much harder to find things about Max Azria the man. He was born in Tunisia and move to Paris as a young teenager. He had an interest in acting and studied it for sometime. It is probably then that he developed his appreciation of Audrey Hepburn. He sites her as being one of his design influences. He loved her "chic, clean, sophisticated style". His second greatest influence is the city of Los Angles.
He started his first line for BCBG with very few pieces. He had a few baby doll dresses and some cashmere sweaters that were successful. From that humble beginning he proceeded to use his well honed business sense to build an impressive brand. He has expanded into footwear, swimwear, eye wear, accessories, leather goods, and sportswear... just to name a few. He is a master at product placement. He always has his designs on the right tv shows and the right stars.
Having dropped out of school to pursue his dream... it kind of makes you wonder... are some people just born with the right stuff??
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