This is the time of a lot of developments for the retail industry... unfortunately there does not seem to be good news. In class and in the media we are bombarded by the disheartening tales of retail chains and factories closing. The tight budgets of American citizens have left the global economy reeling.
In times like these it is very hard to find the silver lining. The big story on the news and in the magazines tends to concentrate on the tragedy of any situation, and not the positive change that it may cause. I believe that these hard times will force retailers to reevaluate their products and services. I have noticed, at times, when shopping for big purchases I do not receive the customer service that I believe that purchase deserves. For example, I found shopping for my wedding dress to be a nightmarish experience. I didn't go to places like David's Bridal... I went to several boutiques in Georgetown just outside of DC. I was trying on couture dresses and felt like the people working in the boutiques had the enthusiasm of a Wal-Mart cashier. More competition usually spurs better customer service.
Also, in my RCS class we were talking about Brooks Brothers and their databasing methods to aid in suggestive selling. I think that is a brilliant concept. People who work in the store that I visit are going to have more inventory knowledge than I can obtain during my occasional walk-thrus. It is nice to think that they can pull up my buying history and point me toward the perfect new addition to my wardrobe.
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